The NEPETHES Fall/Winter 2014 offerings are showcased in an editorial that will leave you lusting for cooler weather.
The images feature brands such as Engineered Garments, Sonic Lab and Needles, as well as collaborations between the Japanese retailer and the likes of SPECTUSSHOECO and George Cox. Each ensemble is a playful mix-and-match of materials, colors and patterns: think plaids mixed with solids, and leather paired with wool and more casual garments.
The offerings are modeled by long-haired dude who looks like he cruises thrift shops, wears several mood rings and says "gnarly" unironically. The retro-inspired ensembles are a perfect fit for this guy, and any guy who wishes to stay warm yet stylish this upcoming winter.
Key Themes Behind This Trend
- Retro-inspired Fashion
- Disruptive innovation opportunity: Develop a line of fashion accessories that complements the retro-inspired ensembles.
- Mix-and-match Style
- Disruptive innovation opportunity: Create a personalized styling service that helps customers create unique mix-and-match looks.
- Collaborative Retail Partnerships
- Disruptive innovation opportunity: Establish collaborative partnerships between retailers and designers to create exclusive collections.
Where This Applies
- Fashion
- Disruptive innovation opportunity: Integrate sustainable materials and manufacturing practices into the fashion industry.
- Thrift Shops
- Disruptive innovation opportunity: Develop an online platform that connects thrift shops with a wider customer base.
- Retail Technology
- Disruptive innovation opportunity: Implement virtual fitting rooms and augmented reality shopping experiences in the retail industry.
