Nothing says Winter Wonderland more than a skull globe. Neiman Marcus of course came up with this slightly creepy symbol. The silver plated skull replicates the traditional snow globe. Winter associated with darkness, fear, danger and mystery. What a fun gift!
Implications - Consumers are obsessed with making old traditions and retro memorabilia their own. By remixing old products like a snow globe and adding something modern like a skull to it, consumers are making their own history and leaving their mark on the world. Brands that know how to connect with their customers don't just stick to tradition, they tweak it in order to stay fresh and satisfy their clients.