The Neiman Marcus for Target Holiday Collection offers a one-stop shop for Christmas gifts this year. Comprised of over 50 items ranging from skateboards and yoga mats to shot glasses and letter openers, the collection is chock full of perfect gifts for friends and family.
Designed by such fashion icons as Derek Lam, Diane von Furstenberg, Brian Atwood, Band of Outsiders, Oscar de la Renta, Jason Wu and more, the Neiman Marcus for Target Holiday Collection is nevertheless incredibly affordable. Considering that it will be sold at both Target and Neiman Marcus stores, that should come as no surprise. Fit for all ages, the exclusive and limited edition line will be available as of December 1, 2012.
Why This Trend Is Growing
- Retailer Collaborations
- The trend of high-end designers collaborating with mass-market retailers offers an opportunity for disruption in the fashion industry.
- Affordable Luxury
- The demand for affordable luxury items, such as the Neiman Marcus for Target Holiday Collection, presents a disruptive innovation opportunity for retailers.
- Limited Editions
- Creating limited edition collections from renowned designers has the potential to disrupt the traditional retail industry model.
Industries Being Reshaped
- Fashion
- The fashion industry has an opportunity to disrupt the traditional retail model and expand their customer base through collaborations with mass-market retailers.
- Retail
- The retail industry, particularly those selling luxury goods, can leverage limited edition collections as a marketing tactic to create buzz and drive sales.
- E-commerce
- Incorporating limited edition collections on e-commerce platforms can make high-end design more accessible to a larger consumer base, disrupting the traditional brick-and-mortar retail model.
