The Toronto-based NEEDS&WANTS is highlighting the varsity jacket in its NEEDS&WANTS 2014 Spring/Summer lookbook.
The brand created varying fits and fabrics for each jacket. The visuals come from head of the creative label, Sean Brown. He brought together people he viewed as mentors, peers and industry colleagues. The lookbook showcases a laid-back style.
Varsity jackets are an undeniably contemporary look that almost never goes out of style. The NEEDS&WANTS 2014 Spring/Summer lookbook showcases how different textures and styles can still make this iconic piece of clothing modern in any season. The contrasting color combinations are complementary and chic. These stylish sophisticated varsity jackets would look good on any fashionable man. The looks are only available online at the moment.
What's Driving This Trend
- Asymmetrical Varsity Jackets
- Opportunities for innovative fabric combinations and fits of the classic varsity jacket to create unique asymmetric designs.
- Online Fashion Retail
- Growth potential in the online retail industry for niche fashion brands like NEEDS&WANTS to reach a global audience.
- Laid-back Style
- Demand for comfortable and effortlessly stylish clothing, offering opportunities for new market entrants.
Who This Affects Most
- Fashion Retail
- Innovative fashion retailers offering unique and sophisticated designs to capture the attention of fashion-forward consumers.
- Online Marketplaces
- E-commerce companies offering a global platform for small and independent niche fashion brands to reach global customers.
- Streetwear Fashion
- Trend for street-inspired fashion, offering opportunities for brands that can bring together comfort and style.
