Welcoming a terrifying mummy or reckless cowboy with open arms into one's home is taken a bit literally in the NBC Studio Universal campaign. Instead of remaining on the television screen, the posters show these two characters living in the home as guests. Granted, at least they are picking up the slack in terms of house chores.
Once again conceived and executed by the Young and Rubicam ad agency branch based in Rome, Italy, the NBC Studio Universal ad campaign is a spin off of last year's print ads, which focused on hilarious re-makes of classic films. In this case, the NBC Studio Universal campaign was art directed by Corrado Frontoni with creative direction by Alessandro Canale and Vicky Gitto as well as photography by the talented Paolo Cecchin.
Key Themes Behind This Trend
- Cinematic Guest Ads
- Opportunity to create immersive advertising campaigns by bringing characters from movies into people's homes.
- Hilarious Re-makes of Classic Films
- Potential for reinventing and reimagining classic films for advertising purposes.
- Imaginative Print Ads
- Ability to create visually captivating and creative print advertisements.
Where This Applies
- Advertising and Marketing
- Disruptive innovation opportunity for creating unique and memorable advertising campaigns.
- Film and Entertainment
- Opportunity to leverage iconic movies and characters for marketing purposes.
- Photography
- Innovative photography techniques can enhance the visual impact of advertisements.
