Nike is fulfilling its promise to gift the gamers who have completed the basketball simulation video game, NBA 2K18's, 'Road to 99.' The winners will receive limited edition mismatched aqua blue and orange-red Kyrie 4s.
Road to 99 features a unified badge system across all game modes like MyCareer, Pro-Am, and MyPark. Your score for all modes will be combined and an overall rating will be generated. Badges, animations and attributes will contribute to your journey to becoming a 99-rated player.
With only 200 pairs made, the shoe itself features Kyrie Irving on the insoles, embroidered handwriting on the quarters, and an NBA 2K18 badge at the heel. These limited Kyrie 4s come with a card along with a message for the winner. Nike has not yet announced when the rest of the pairs will be sold to the public.
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What Makes This Trend Stand Out
- Unified Badge System
- Opportunity to create a unified badge system across different industries to reward and incentivize customer loyalty and engagement.
- Limited Edition Products
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- Gamification in Marketing
- Expanding the use of gamification in marketing strategies to engage and reward consumers, driving brand loyalty and interaction.
Sectors Adopting This
- Sports Apparel
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- Video Game
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- Footwear
- Disruptive innovation potential for footwear companies to collaborate with entertainment franchises and introduce limited edition shoes tied to popular games or events.
