Opened last year in the heart of Bali, Indonesian fast casual chain Naughty Nuri's serves up an artisanal menu of pork-based dishes. Specializing in traditional Indonesian grilled BBQ pork ribs and suckling pork, the restaurant offers a number of shareable and authentic options.
The restaurant's owners are also set to open a new version of the franchise -- "Nuri’s in the Forest which is ready to launch on Phuket’s Patong Beach, and another is close to opening its doors in Manila, home of lechon, the Spanish-inspired roast suckling pig."
Targeting grilled meat lovers, this casually eatery brings the taste of local Indonesian dishes to other Asian regions and will appeal to local residents as well as tourists looking for an affordable and tasty BBQ option.
Image Credit: Naughty Nuri's
Why This Trend Is Growing
- Indonesian BBQ Fast Casual Chains
- Naughty Nuri's success in Bali could inspire the development of more Indonesian-inspired BBQ fast casual chains.
- Regional Expansion of Indonesian Cuisine
- Naughty Nuri's opening in Phuket and Manila shows the potential for regional expansion of Indonesian cuisine.
- Meat-based Shareable Dishes
- Naughty Nuri's emphasis on shareable pork-based dishes caters to the growing demand for group dining experiences.
Industries Being Reshaped
- Restaurant
- Restaurants can capitalize on the trend of Indonesian-inspired BBQ and expand their menu offerings in this direction.
- Tourism and Hospitality
- Hotels and resorts can incorporate Indonesian BBQ options and promote the cuisine as a draw for tourists.
- Food and Beverage
- Food and beverage companies can explore the trend of Indonesian BBQ and develop new products for retail and foodservice channels.
