'Blue Donkey' is an Atlanta-based company that specializes in making naturally flavored coffee beverages. Although many companies offer flavored iced coffees, these drinks are often made from synthetic ingredients. Blue Donkey specializes in producing small-batch coffee that is made with local and natural ingredients.
To produce it's craft iced coffee, Blue Donkey begins by roasting beans in a micro-batch roaster. The iced coffee is then flavored with natural ingredients, including milk sourced from a family-owned Georgia dairy. The company produces a wide variety of flavors, including Summer Almond, Chocolate Brigadeiro and Pumpkin Harvest. Each drink is made from real ingredients and sweetened with natural cane sugar.
The naturally flavored coffee beverages are perfect for consumers who are concerned about what kinds of ingredients are being used in their food.
Key Themes Behind This Trend
- Small-batch Coffee Roasting
- Opportunity for coffee companies to specialize in producing small-batch coffee made with natural and local ingredients.
- Naturally Flavored Beverages
- Opportunity to create naturally flavored beverages using real ingredients and natural sweeteners.
- Ingredient Transparency
- Opportunity to cater to consumers' concerns about the types of ingredients used in food and beverage products.
Where This Applies
- Food and Beverage
- Food and beverage companies can capitalize on the trend of producing small-batch, naturally flavored beverages.
- Coffee Roasting and Retail
- Coffee roasters and retailers can tap into the market for small-batch, naturally flavored coffee beverages.
- Dairy Products
- Dairy companies can partner with coffee producers to supply milk for naturally flavored coffee beverages.
