IKEA's 'SINNERLIG' collection with Ilse Crawford enters a new frontier for the retailer -- sustainable, naturalistic furniture. IKEA's newest collection strays far away from the brightly colored patterns and bold graphics we're accustomed to and favors materials found in nature like stone, cork, glass and wood.
Crawford says that the collection opposes the technology filled worlds we create for ourselves, and reverts back to using materials harvested from the earth. Crawford emphasizes human qualities like warmth, well-being and care, which she believes are often replaced with computerization in modern furniture design.
Earthy grays and green tones are prevalent in the collection and all mirror the materials' natural colors. SINNERLIG features working, dining and lounging furniture, all of which are inspired by a reversion to raw material and its connection to the human being.