The Vogue UK Natural Wonder photoshoot has deliberately done away with the use of aggressive cosmetics and bold, in-your-face hairstyles. Instead, model Mia Goth was showcased in her most basic, essential state, making the case for subdued, simple looks this season.
Make up expert Petros Petrohilos made Goth appear as organic and unprocessed as possible. He did this by way of minimal eye make up and a neutral lip shade, allowing Goth to come across as striking for readers who were likely expecting over the top cosmetics.
While the cosmetics may have been muted, the apparel worn by Goth was bold and out of the ordinary. Showcased in the images were mod striped dresses, short jackets and metallic gladiator sandals.
Why This Trend Is Growing
- Minimalistic Beauty
- The trend towards minimal eye makeup and neutral lip shades presents opportunities for cosmetics companies to develop organic and natural-looking products.
- Subdued Fashion
- The preference for bold apparel paired with simple, natural beauty looks creates opportunities for fashion brands to design understated yet striking clothing.
- Unconventional Styling
- The use of mod striped dresses, short jackets, and metallic gladiator sandals in the Vogue UK photoshoot highlights the demand for unique and unconventional fashion styles.
Industries Being Reshaped
- Cosmetics
- The shift towards minimal and natural makeup offers cosmetic companies the chance to innovate with new products that enhance individual features while maintaining a subdued look.
- Fashion
- The trend of pairing bold apparel with minimalistic beauty provides opportunities for fashion brands to create garments that complement understated looks with creative designs.
- Photography
- The use of unconventional styling in fashion editorials opens up opportunities for photographers to experiment with unique concepts and capture striking images that redefine beauty standards.
