Made from 100% all natural products, Miloslaw Cider wanted to get this earth-like connection across in its branding design. The company hired Ostecx Créative from Poland to head this initiative, and the branding agency came up with a very simple but effective design.
The front of the label shows a black and white illustration at the top of the bottle with workers pulling down apples from a tree, which was an original drawing from the nineteenth century. Underneath a crisp apple can be seen beside the name of the brand. The combination of the apple along with the drawing lends an honest look to the cider, making one understand and believe in the all natural products used for brewing the drink, which is exactly what the company was going for.
What Makes This Trend Stand Out
- Nature-driven Branding
- Opportunity for other brands to emphasize their natural and sustainable qualities through simple yet impactful design.
- Authentic Illustrations
- Opportunity to incorporate hand-drawn or vintage-style illustrations to evoke a sense of nostalgia and authenticity in branding.
- All Natural Product Messaging
- Opportunity to highlight the use of 100% all natural ingredients in various food and beverage industries.
Sectors Adopting This
- Craft Beer and Brewing
- Disruptive innovation opportunity to create branding and packaging designs that communicate the artisanal and natural qualities of craft beverages.
- Organic Food and Beverage
- Opportunity to develop branding strategies that emphasize the use of organic, natural ingredients in food and beverage products.
- Farm-to-table Restaurants
- Opportunity for restaurants to use nature-driven branding to communicate their commitment to sourcing locally-grown, sustainable ingredients.
