Air Wick Debuts National Reseeding Program to Protect & Restore Nature
Grace Mahas — March 11, 2021 — Eco
References: prnewswire
Through a partnership with World Wildlife Fund (WWF), Air Wick Scented Oils announced plans to reseed one billion square feet of native wildflowers and grassland habitats in the Northern Great Plains over the next three years. The initiative hopes to raise awareness of the critical need for more wildflower habitats while encouraging the public to help to improve both local and national biodiversity.
"Nature is a key element of Air Wick's authentic fragrances, which bring an elevated sensory experience to more than 70 million households across the country," said Chris Tedesco, General Manager of US Marketing, Hygiene at RB. "These reseeding efforts in partnership with WWF will drive meaningful change to protect nature, and we hope to empower the public to spend more time outdoors and take action to protect the world around them. By planting just one square foot of wildflowers in local communities across the country, together we can give back and help nature thrive."
"Nature is a key element of Air Wick's authentic fragrances, which bring an elevated sensory experience to more than 70 million households across the country," said Chris Tedesco, General Manager of US Marketing, Hygiene at RB. "These reseeding efforts in partnership with WWF will drive meaningful change to protect nature, and we hope to empower the public to spend more time outdoors and take action to protect the world around them. By planting just one square foot of wildflowers in local communities across the country, together we can give back and help nature thrive."
Trend Themes
1. Wildlife Habitat Restoration - Companies partnering with conservation organizations to restore natural habitats for wildlife and protect biodiversity.
2. Consumer Participation in Conservation - Encouraging consumer participation in conservation efforts by creating opportunities for them to take action and contribute to restoring nature.
3. Elevated Sensory Branding - Incorporating elements of nature and sustainability into product branding to create an authentic and sensory experience for consumers.
Industry Implications
1. Home Fragrance - Home fragrance companies partnering with conservation organizations to educate consumers on the importance of protecting and restoring nature, and incorporating sustainable ingredients into their products.
2. Conservation Organizations - Conservation organizations partnering with companies to promote wildlife habitat restoration and encourage consumer participation in conservation efforts.
3. Sustainability Marketing - Brands incorporating sustainability and nature into their marketing strategy to create an authentic and sensory experience for consumers.
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