Ideas
Explore the world's #1 largest database of ideas and innovations, with 474,290 inspiring examples.
Trend Reports
Discover why 1,274 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 308,923 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,274 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 308,923 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,220 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 474,290 cutting edge ideas.

Rewilding Running Shoes

Kiki Grammatopoulos' Rewild the Run Disperses Plants During Activity

— July 17, 2023 — Fashion
Central Saint Martins graduate Kiki Grammatopoulos created Rewild the Run, a unique pair of running shoes that allows runners to effortlessly disperse plants as they're on the move. These unconventional running shoes feature a chunky sole with small hooks for gripping dirt and plant matter, and naturally mimic the phenomenon of epizoochory. Just as many animals inadvertently disperse seeds as they travel, these shoes make it possible for runners to do the same.

These shoes were mainly inspired by two specific plants, the cocklebur and the grapple plant, which are recognizable for their burrs and barbs.

These trainers inspire people to think more closely about where they tread and their relationship with nature and help to support rewilding.
Trend Themes
1. Epizoochory-inspired Running Shoes - Disruptive innovation opportunity: Design running shoes that mimic the phenomenon of epizoochory to disperse plants during physical activity.
2. Sustainable Footwear - Disruptive innovation opportunity: Develop eco-friendly running shoes that promote a closer relationship with nature through their design and functionality.
3. Rewilding Movement - Disruptive innovation opportunity: Explore the growing trend of rewilding and develop initiatives or products that promote the preservation and integration of nature in daily activities.
Industry Implications
1. Sportswear - Disruptive innovation opportunity: Merge sustainability and functionality in sportswear products by incorporating elements that support the dispersal of plants and promote a symbiotic relationship with nature.
2. Footwear - Disruptive innovation opportunity: Redefine the concept of footwear by designing shoes that not only provide comfort and performance but also contribute to the environment through plant dispersal mechanisms.
3. Conservation and Environmental Advocacy - Disruptive innovation opportunity: Combine conservation efforts with consumer products or initiatives that raise awareness about rewilding and its importance in preserving biodiversity.
6.6
Score
Popularity
Activity
Freshness