Glamorously Big-Haired Editorials

The Natalia Krauchanka for SCMP Style is an Eccentric Heiress

The editorial starring Natalia Krauchanka for SCMP Style boasts some glamorous big hair. While this do appears to be slightly inspired by the '60s, there is an wildness to it that gives the model an eccentric heiress appeal as well. As though bored with all the leisure and money she has at her fingertips, she plays with her beauty routine to keep things fresh.

Granted the fashion designs worn by Natalia Krauchanka for SCMP Style is much more tame than the hair. Styled by Fabio Immediato, the blonde beauty is clad in a luxurious wardrobe of pencil skirts, textured jackets and chunky jewelry. Hairstylist Jerome Cultrera and makeup artist Megumi Itano perfected the elegantly wild looks.

Glamorous Big Hair
Opportunity for disruptive innovation in the beauty industry by creating innovative and bold products for achieving glamorous big hair.
Eccentric Heiress Style
Opportunity for disruptive innovation in the fashion industry by developing unique and eccentric clothing lines that cater to the stylish eccentric heiress aesthetic.
'60s Inspired Fashion
Opportunity for disruptive innovation in the fashion industry by reinventing and modernizing the classic '60s fashion trends to appeal to contemporary consumers.

Sectors Adopting This

Beauty
Opportunity for disruptive innovation in the beauty industry by creating innovative and bold products for achieving glamorous big hair.
Fashion
Opportunity for disruptive innovation in the fashion industry by developing unique and eccentric clothing lines that cater to the stylish eccentric heiress aesthetic and reinventing '60s inspired fashion.
SCORE
6.1 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 89%
Activity 86%
Freshness 8%