Narrative PR has always done things a little bit different. Having spawned from an ad agency, Narrative has a firm handle on how to use creativity to its advantage in the world of public relations. Vice President of Strategy and Creative Lindsay Mattick spoke with Trend Hunter about making a mark in the PR world.
The classic saying "it's not what you know, it's who you know" might ring true for some, but having a strong knowledge base is a clear benefit in this fast-paced industry and stands resoundingly true with Narrative PR. The company houses some of the most creative and well-rounded minds in the industry, and uses a broad range of talent to come up with interesting branding ideas for clients.