Subtly Experimental Makeup Editorials

The Narcisse Magazine AW13 Photoshoot Stars Jenna Earle

For all of the bright lights and nearly natural beauty looks, there is a darkness about the Narcisse Magazine AW13 editorial that will enchant people instantly. As though created for a fairy tale movie, the looks could easily belong to a bewitched princess or a misunderstood queen. Yet magic aside, the looks will inspire women to get a little creative this season.

The Narcisse Magazine AW13 editorial was shot by photographer Martin Vallin of Camera Link. Titled 'Echo,' it stars model Jenna Earle, who sports a sleek updo courtesy of hair stylist Takayuki Nukui. Yet it is the work of makeup artist Ludovic Engrand that is truly impressive thanks to her stained lips and false eyelashes.

Dark Makeup
The trend for dark and experimental makeup looks is rising in popularity, providing opportunities for makeup brands to create more dramatic products and marketing campaigns.
Fantasy Beauty
The use of fantasy-inspired looks in beauty editorials is a growing trend, which provides opportunities for makeup artists and photographers to experiment with unique and creative concepts.
Statement Lashes
The use of bold, statement false lashes is becoming more popular in makeup trends, which opens opportunities for lash companies to create innovative designs and marketing campaigns.

Industries Being Reshaped

Cosmetics
The cosmetics industry can leverage the trend for dark and experimental makeup looks to create innovative product lines and marketing campaigns that resonate with this growing consumer segment.
Photography
The use of fantasy-inspired looks in beauty editorials provides opportunities for photographers to create unique and captivating images that stand out in this competitive field.
Hair Styling
Hair stylists can take inspiration from the sleek updo in the Narcisse Magazine editorial to create innovative styles that complement the bold makeup looks currently trending in the industry.
SCORE
4.3 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 72%
Activity 50%
Freshness 8%