Folded Inflight Dishware

The Napkin Tableware Concept Has a Crisp and Casual Quality

Seldom do you expect to be delivered an in-flight meal and be taken with the airline's dishware. Napkin Tableware by Tatjana Rolle would, however, have this effect, serving up a sense of casual class on Virgin Atlantic instead of wonky plastic cups and utilitarian trays.

This quirky airplane crockery comprises a contorted salver and a shrugging coffee cup. Despite being made of PET metal, the platter and mug seem to embody a flimsiness through the folds and bends created in their deep drawn manufacturing.

Entirely intentional, this effect mimics the delicate quality of a paper cup and serviette which might hold a light and quick snack. But the creased material of Napkin Tableware by Tatjana Rolle does a great job of latching the teacup to the plate and keeping your meal contained during turbulence.

Flimsy Dishware
Opportunity to create delicate and foldable dishware that mimics the quality of disposable paper cups and serviettes.
Casual Class
Opportunity to design dishware that adds a sense of casual class to airline meals, making them more appealing to customers.
Deep-drawn Manufacturing
Opportunity to experiment with deep-drawn manufacturing techniques to create unique shapes and designs for dishware.

Where This Applies

Airline Industry
Opportunity for airlines to offer more appealing and visually appealing meal service through the use of innovative and casual class dishware.
Manufacturing Industry
Opportunity for manufacturers to experiment with deep-drawn manufacturing techniques to create unique and appealing shapes and designs for dishware.
Hospitality Industry
Opportunity for hotels and restaurants to adopt the use of foldable and flimsy dishware to create a more casual and laid-back dining experience.
SCORE
3.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 38%
Activity 65%
Freshness 8%

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