Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Naomi Campbell is a ‘Wild Thing' for Harper's Bazaar Sept

 - Aug 15, 2009   Updated: Jul 12 2011
References: harpersbazaar & fashiongonerogue
For the September 2009 issue of Harper's Bazaar, model Naomi Campbell races a cheetah, rides a crocodile, and jumps rope with monkeys.

The September 2009 issue of Harper's Bazaar was photographed by Jean Paul Goude and is a cool combo of animal prints and actual animals. Considering Naomi Campbell is known for her tough girl image, it's only appropriate she be thought of for a style spread called 'Wild Things.'

Implications - Utilizing animals in advertising campaigns is an effective communication tactic as consumers associate certain animals with specific connotations. They're also visually captivating and can transmit ideas to consumers with limited use of words. Corporations looking to push the limits of animal advertising may consider campaigns which strictly utilize animals, with no text involved.