Designed by T-Square Design Associates, the Nanatsukahara Butter Cake packaging is picture perfect.
The packaging relies on the lid to keep it all together. The simple folds of the bottom piece keep the bottom intact from falling apart without glue, thanks to the aide of the lid. Then, once lifted, the packaging seemingly falls apart, revealing the Nanatsukahara Butter Cake and a beautiful landscape photo.
The design is done in a dark chocolate brown and golden yellow color scheme that picks up on the colors of the delicious pastry inside. With a simple logo, the Nanatsukahara Butter Cake packaging is simple yet elegant.
The reason behind the photo and simplicity of the design? T-Square Design Associates stated that, "This cake uses special butter from Nanatsukahara farm, Hiroshima Prefecture. We wanted to use the package as a vehicle to communicate where the cake was made and coming from, enjoying the scenery of the farm and of course, the butter cake too.”
What Makes This Trend Stand Out
- Minimalist Packaging Design
- The Nanatsukahara Butter Cake packaging showcases a simple yet elegant design, showcasing the beauty of minimalist packaging design, presenting innovative opportunities for businesses to market their products.
- Sustainable Packaging Materials
- The use of simple folds in the Nanatsukahara Butter Cake packaging creates a sustainable packaging alternative that is easy to manufacture and transport, opening doors for innovative businesses to create sustainable and efficient packaging solutions.
- Storytelling Through Packaging Design
- By using a photo of Nanatsukahara farm on the packaging, the Nanatsukahara Butter Cake package tells a story about where the cake comes from, presenting an opportunity for businesses to tell compelling brand stories through packaging design.
Sectors Adopting This
- Food and Beverage
- The Nanatsukahara Butter Cake packaging is a perfect example of how simple and elegant packaging designs can elevate a product's branding, presenting opportunities for businesses in the food and beverage industry to create memorable packaging that complements their products.
- Consumer Goods
- The use of sustainable packaging materials in the Nanatsukahara Butter Cake packaging presents an opportunity for businesses in the consumer goods industry to create eco-friendly packaging solutions that reduce their carbon footprint.
- Tourism and Hospitality
- By using a photo of Nanatsukahara farm on the packaging, the Nanatsukahara Butter Cake package creates a sense of place that inspires curiosity and discovery, presenting opportunities for businesses in the tourism and hospitality industry to use packaging design to convey brand experiences and unique offerings.
