Even before IKEA's international dominance, Scandinavian design was at the forefront of architecture and design, and Danish studio Namelok's 'House 1' shows that the influential mid-century thinkers' work still rings true today. The home features the clean, understated look of classic mid-century modern design, adding just the right touches to update the style and place it within a modern aesthetic.
One of Namelok's signature embellishments is the placement of the home's kitchen at the center of the floor plan. As the studio puts it, the kitchen represents "the beating heart" of the home, and indeed meals have always been an essential part of family relationships -- across many different cultural milieus.
Image Credit: <a target="_blank" rel="nofollow" href="http://www.christianvanderkooy.com">Christian van der Kooy</a>
What's Driving This Trend
- Scandinavian Design
- Opportunity to embrace the clean, understated look of classic mid-century modern design and incorporate it into modern aesthetics.
- Centralized Kitchen Design
- Opportunity to reimagine the kitchen as the central hub of the home, emphasizing its importance in family relationships.
- Update of Classic Styles
- Opportunity to modernize traditional design styles while maintaining their timeless appeal.
Who This Affects Most
- Architecture and Design
- Opportunity for architects and designers to incorporate Scandinavian design principles into their projects.
- Home Decor and Furnishing
- Opportunity for retailers to offer furniture and decor that embodies the clean and understated look of Scandinavian design.
- Food and Hospitality
- Opportunity for restaurants and foodservice providers to prioritize the kitchen as a central and integral part of the dining experience.
