On the 15th of May, India's largest online fashion and lifestyle store, Myntra, will be closing up shop forever—however, Myntra will remain accessible as an app-only platform. Knowing that many shoppers prefer to shop via mobile devices than through the web, Myntra is leading a revolution that could mark the end of desktop and browser-based shopping.
Through the app, shoppers will be able to browse through over 1,000 fashion brands and an assortment of more than a million products. Through the app, shoppers are able to compile wishlists, share finds with friends and sift through an overwhelming amount of items by filtering their searches by price, popularity, discounts and more.
In terms of payment, Myntra accepts credit and debit cards, transactions through online banking as well as options for cash-on-delivery, which makes it both forward-thinking and flexible as a mobile fashion retailer.