Chocolate malt energy drink brand Milo is giving consumers the chance to personalize their canisters this holiday season with a campaign called MYMILO. Rather than seeing the brand's own name front and center on the product packaging, people have the option to replace the logo with a name of their choice. As the brand explains, this campaign makes it possible to "spoil yourself, a loved one, neighbor, teacher or anyone important in your life this festive season."
This season, people are leaning heavily into products that help to evoke a sense of comfort and nostalgia, especially as people of all ages are adopting new traditions in the midst of a pandemic.
The 460-gram tins from Milo may also be personalized with themes like Holiday Sweater, Sports or Aussie Summer.
Image Credit: Milo Australia