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Big Data Loyalty Programs

Shoppers Drug Mart's My Rewards Service Offers Personalized Coupons

— February 23, 2016 — Marketing
The My Rewards loyalty program by Canadian lifestyle brand Shopper's Drug Mart makes one's shopping experience all the more personalized and memorable. Shoppers Optimum card holders are not only able to collect points with each purchase but now have access to personalized coupons that will appeal to their niche interests and lifestyle needs.

Keeping track of past purchase history, Shoppers Drug Mart utilizes big data to enhance the shopping experiences of its loyal consumers. Whether gaining access to pharmacy, makeup or food-related coupons, shoppers will access unique offers that are customized to fit their needs.

Following in the footsteps of retailers like 7Eleven and Neiman Marcus, Shoppers Drug Mart uses big data to elevate its loyalty program offering while ultimately boosting in-store sales.
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