What is the trend of premium matcha desserts?

There is an opportunity for QSRs and cafes to create unique and premium matcha desserts that use high-quality matcha powder and other premium ingredients.

What is the trend of limited-edition offerings?

QSRs and food retailers can attract customers by releasing limited-edition snacks or desserts with unique and high-quality ingredients, inducing FOMO (fear of missing out) among customers.

What is the trend of cultural fusions?

There is potential for cafes and QSRs to create culturally fused dishes to attract the younger, more adventurous customers who want to experience new flavors and combinations.

What are the implications for the quick service restaurants industry?

QSRs can use high-quality matcha powder and other premium ingredients to create unique and limited-edition snacks or desserts to attract customers.

What are the implications for the cafes & bakeries industry?

Cafes and bakeries can experiment with cultural fusions, such as matcha-infused pastries, to attract younger and adventurous customers who want to experience new flavors and combinations.

What are the implications for the retail & supermarkets industry?

Retailers can create premium matcha pie or cake mixes for consumers to experience high-quality, premium matcha-based desserts easily at home.

Premium QSR Matcha Pies : My Matcha Pie

Premium QSR Matcha Pies

The Burger King Japan My Matcha Pie Has Tea Sourced from Kyoto

Michael Hemsworth — April 1, 2023 — Lifestyle

References: burgerking.co.jp & soranews24

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The Burger King Japan My Matcha Pie is arriving at participating locations as a flavorful snack or dessert that prioritizes a high-quality matcha flavor with premium ingredients to boot. The pie features a crispy pie crust that's infused with matcha powder to give it a deep green hue, while the filling has a matcha cream base that's accented by azuki sweet beans for a touch of additional flavor and texture. The pie features Morihan matcha to prioritize a high-quality flavor and is sourced from the premier green tea production area Uji in Kyoto.

The Burger King Japan My Matcha Pie is a limited-edition offering that will only be around for a short while and is specially priced at 220 yen until April 6, 2023.

Trend Themes

Premium Matcha Desserts — There is an opportunity for QSRs and cafes to create unique and premium matcha desserts that use high-quality matcha powder and other premium ingredients.
Limited-edition Offerings — QSRs and food retailers can attract customers by releasing limited-edition snacks or desserts with unique and high-quality ingredients, inducing FOMO (fear of missing out) among customers.
Cultural Fusions — There is potential for cafes and QSRs to create culturally fused dishes to attract the younger, more adventurous customers who want to experience new flavors and combinations.

Industry Implications

Quick Service Restaurants — QSRs can use high-quality matcha powder and other premium ingredients to create unique and limited-edition snacks or desserts to attract customers.
Cafes & Bakeries — Cafes and bakeries can experiment with cultural fusions, such as matcha-infused pastries, to attract younger and adventurous customers who want to experience new flavors and combinations.
Retail & Supermarkets — Retailers can create premium matcha pie or cake mixes for consumers to experience high-quality, premium matcha-based desserts easily at home.

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