Viral Follow-Up Internet Videos

YouTube Star PSY Releases His New 'Gentleman M/V' Music Video

PSY, better known as the international Internet sensation who holds the records for the most viewed video clip on YouTube, just released the 'Gentleman M/V' music video that sees this viral video sensation showing off some new dance moves, eating copious amounts of noodles and even working as a wacky fitness trainer.

After being posted for only two days, the Gentleman M/V music video already has been viewed more than 50 million times. This is a remarkable feat because even some of the world's most well renowned live performers don't recieve even half those many hits on their fresh music videos until they have been up for quite some time.

Chanting "going to make you sweat, going to make you wet," only to then get lauchned backwards into a swimming pool, PSY's Gentleman M/V video shows that this one-of-a-kind performer has many more tricks up his sleeve.

Viral Music Videos
PSY's release of the 'Gentleman M/V' showcases the continued popularity of music videos as a viral marketing tool.
Social Media Influencers
PSY's success highlights the impact of social media influencers on the entertainment industry.
Non-traditional Marketing
The success of PSY's unconventional music videos suggests new and creative ways of marketing products.

Industries Being Reshaped

Music Industry
The continued success of viral music videos presents opportunities for the music industry to creatively market their artists and their music.
Entertainment Industry
PSY's influence as a social media influencer highlights the impact of online platforms on the traditional entertainment industry.
Advertising Industry
The success of PSY's non-traditional marketing strategies suggests new avenues for advertising and brand promotion.
SCORE
1.4 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 8%
Activity 27%
Freshness 8%

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