Nike adds a new tonal iteration of the Air Max 97 sneaker model to its roster with the latest Muslin and Pink Foam blend for the season. The shoe was made with inspiration from the bullet train back in the 90s and this time around, it retains the overall shape of the shoe.
It is made from premium materials that include a soft suede at the upper in a chocolate brown color. It is then detailed with nubuck leather and hemp canvas throughout to embody the overarching colorway palette. The Pink Foam details can be seen detailing the Swoosh branding on the quarters of the shoe and at the insoles, along with the strip accents on the heels and the forefoot. It all rests on top of a gum outsole foundation.
Image Credit: Nike
What's Driving This Trend
- Premium Sneakers with Sustainable Materials
- There is an opportunity to create premium sneakers that are made with more sustainable materials like hemp canvas to appeal to eco-conscious consumers.
- Tonal Colorways
- Brands can experiment with tonal colorways to create unique and eye-catching designs on classic sneaker silhouettes.
- Retro-inspired Sneakers
- Continued inspiration from past designs can lead to the creation of new retro-inspired sneakers, like the Air Max 97 model.
Who This Affects Most
- Footwear
- Footwear industries can incorporate sustainable materials into their product lines to offer eco-friendly alternatives.
- Fashion
- Fashion industries can experiment with tonal colorways to create unique designs and stand out from competitors.
- Retail
- Retail industries can capitalize on the popularity of retro-inspired designs to appeal to nostalgic consumers and drive sales.
