Nokia is holding a design-your-own music headset competition. The unique aspect of this contest is that each entry has to be inspired by a piece of music. The top 5 designs will be made into real, working headsets. You can check out the gallery at Nokia's heavy-on-the-flash web site.
Implications - Having contests is a great way for a business to produce new items if their creative team seems to be in a slump. There are so many creative people out there that would jump at the chance to help design a new product. Not only does the creative business team get a break, but consumers get to become part of the brand.
Why This Trend Is Growing
- Music-inspired Headphone Design
- Opportunity for companies to engage consumers and tap into their creativity through music-inspired headphone design competitions.
- Consumer-driven Product Design
- Contests provide businesses with a way to crowdsource product designs and ideas, allowing consumers to become part of the brand.
- Interactive Marketing Campaigns
- Companies can generate buzz and increase engagement by creating interactive marketing campaigns that involve consumers in product design.
Industries Being Reshaped
- Consumer Electronics
- Consumer electronics companies can use headphone design competitions as a way to create user-generated product designs and engage their customer base.
- Marketing and Advertising
- Marketing and advertising firms can help companies create and promote interactive campaigns that involve user-generated designs, increasing brand engagement.
- Music and Entertainment
- Music and entertainment companies can partner with consumer electronics companies to create music-inspired headphone designs that appeal to their target audience.
