Nokia is holding a design-your-own music headset competition. The unique aspect of this contest is that each entry has to be inspired by a piece of music. The top 5 designs will be made into real, working headsets. You can check out the gallery at Nokia's heavy-on-the-flash web site.
Implications - Having contests is a great way for a business to produce new items if their creative team seems to be in a slump. There are so many creative people out there that would jump at the chance to help design a new product. Not only does the creative business team get a break, but consumers get to become part of the brand.