This Kris Orlowski Music Video on Chatroulette is definitely an innovative example on how to promote your musical talents.
Linking to random individuals and playing the same song, the collaborated video has a rather inspirational and interesting effect. The Division of Labor out of San Francisco came up with the video idea and directed it. The footage was captured straight from Chatroulette on the day of the live session.
Implications - Consumers are looking for a quick way to entertain themselves. Products that feature a humorous element are appealing to those who want to forget their responsibilities for a moment. Companies trying to increase its appeal could focus on this desire.
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