‘Mindie’ is a music-sharing app for Apple devices that is like an equivalent of Vine, plus the addition to add a soundtrack of chart-topping background music to your recorded clips.
There’s no doubt about the power of music — it can transform the mood of a video completely. As Mindie co-founder Grégoire Henrion explains: “it’s very complicated to shoot an interesting video, but if you put music on an awful video, it will make it interesting.”
After a user picks a pop song, they can begin to record a short seven-second video — a precious one more second than Vine allows its users to have. This sets the perfect stage for videos of your cats or friends doing silly things and adds even more enjoyment to the looped clips.
What Makes This Trend Stand Out
- Music-sharing Apps
- Opportunity for creating more music-sharing apps with unique features like the ability to add popular soundtracks.
- Enhanced Video Editing
- Opportunity for developing video editing tools that allow users to easily add music to their videos.
- Short-form Video Platforms
- Opportunity for launching new short-form video platforms that cater specifically to music-focused content.
Sectors Adopting This
- Music Streaming
- Disruptive innovation opportunity: Integrating music-sharing features into existing music streaming platforms.
- Social Media
- Disruptive innovation opportunity: Incorporating music-sharing capabilities into popular social media platforms.
- Video Editing Software
- Disruptive innovation opportunity: Developing video editing software with built-in music integration features.
