Dina Adlouni and Tarlan Vaziri Farahani are the two founders of Mushy, which is an exhibition that highlights up-and-coming creations that are making products that bring happiness and carefree energy. The word 'mushy' is a direct correlation to something that is 'excessively sentimental' which is the goal of the platform.
It features 11 designers including "Arianna de Luca, ENTLER, Diego Faivre, Behaghel Foiny, Ornamental by Lameice, Silje Lindrup, Pani Jurek, Michela Castagnaro, Lola Mayeras, and Kouros Maghsoudi." One of the highlighting booths is the Mehmooni furniture collection by Meghasoudi, which is inspired by Persian gatherings. It is comprised of the Taarof Table and Behsheen Chair in the new colorways chrome and pomegranate exclusively for Mushy.
Image Credit: Downtown Design
Why This Trend Is Growing
- Exhibition Trends
- The Mushy exhibit highlights up-and-coming creations that bring happiness and carefree energy.
- Playful Design
- The Mehmooni furniture collection by Meghasoudi draws inspiration from Persian gatherings.
- Sentimental Creations
- The Mushy exhibition features designers who create excessively sentimental products.
Industries Being Reshaped
- Design
- The Mushy exhibit showcases innovative and playful designs from various designers.
- Furniture
- The Mehmooni collection introduces new colorways and designs exclusive to Mushy.
- Art
- The Mushy exhibition provides a platform for artists and designers to showcase their sentimental creations.
