Non-Numerical Timepieces

This Watch Aims to Re-Create the Museum Dial Timepiece

In a collaborative effort between Swiss watch brand Movado and industrial designer Yves Béhar, the Museum Dial timepiece has been re-created. This modernized version of a 134-year-old watch brings a sense of elegance and class into the watch industry.

This particular watch contains no numbers, but instead it uses slight indentations around the entire perimeter. There are a total of 60 ridges on the inside of each face. At the top of the face where the number 12 would sit, there is a raised bump. Aside from the watch hands, there is nothing else contained within the walls of the Museum Dial-mimicking timepiece.

Each watch is made with a bowl-shaped aluminium face and there are a select variety of colors such as light pink and jet black.

Re-created Timepieces
Opportunity for watch brands to modernize and reintroduce classic designs.
Minimalist Watch Design
Potential for watch brands to create sleek and simple timepieces without traditional numerical indicators.
Aluminium Watch Faces
Innovation opportunity for materials and manufacturing industries to explore the use of aluminum for watch faces.

Who This Affects Most

Watch Manufacturing
Watch manufacturers can capitalize on the re-creation of classic timepieces and the demand for minimalist designs.
Industrial Design
Designers can find opportunities in creating modernized versions of traditional watches.
Materials and Manufacturing
The use of aluminum for watch faces presents an opportunity for the materials and manufacturing industries to explore new applications.
SCORE
2.2 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 25%
Activity 32%
Freshness 8%