Build up your body this summer with the muscle suit. The muscle suit is a new technology developed by Tokyo's University of Science that helps to focus your workout and strengthen your muscle. The suit weighs 3 kg and challenges you in all the right place. Plus, you'll look really cool if you wear it out.
Implications - The tried and true method of marketing vanity is one that will not be fading anytime soon. This muscle suit may look a little silly, but many consumers will spare no expense to get their hands on something that can make them more attractive. Regardless of being the cosmetic or health industry or not, companies should consider associating their brand with beauty, health and happiness.