Mucinex's GIFs were released for Halloween, offering an engaging and timely social media push from the cold and flu medicine brand. With winter approaching and COVID-19 infections still be transmitted throughout the globe, Mucinex took to social media to remind consumers to take care of themselves throughout the cold and flu season.
In true Halloween spirit, Mucinex transformed their iconic mascot, Mr. Mucus, into a spookier character, boasting zombie, ghoul and vampire motifs. The GIFs can be searched through Giphy and posted on social media by searching the brand's name. This Halloween campaign is part of the brand's “Ghost & Post” campaign, which is encouraging consumers to take selfies with the ghostly GIFs and share the results on social media.
Image Credit: Mucinex