The Mr Porter X Amiri Capsule Celebrates West Coast Style
Jana Pijak — September 3, 2020 — Fashion
References: mrporter & fuckingyoung.es
The Mr Porter X Amiri capsule collection is an exclusive range titled ''Palm Trees and a Cool Breeze.“ Capturing Los Angeles-based brand Amiri's laid-back and West Coast-inspired aesthetic, the collection consists of 31 pieces. They range from logo-adorned statement tees and sweatshirts to distressed denim jackets and jeans, printed silk twill shirts and ornate knits.
Embodying the "carefree spirit of an elusive punk surfer," the collection highlights vibrant colors and prints along with distressed, deconstructed and vintage-themed detailing.
Amiri's creative director Mike Amiri wanted this Mr Porter x Amiri capsule to capture the brand's growth and evolution, describing its conception as one fulled with creativity. The collection is now available for purchase via the Mr Porter web shop.
Embodying the "carefree spirit of an elusive punk surfer," the collection highlights vibrant colors and prints along with distressed, deconstructed and vintage-themed detailing.
Amiri's creative director Mike Amiri wanted this Mr Porter x Amiri capsule to capture the brand's growth and evolution, describing its conception as one fulled with creativity. The collection is now available for purchase via the Mr Porter web shop.
Trend Themes
1. Collaborative Menswear Collections - The trend of menswear brands partnering with retailers to create exclusive capsule collections presents an opportunity for disruptive innovation, allowing brands to offer unique and limited-edition designs to their customers.
2. West Coast-inspired Aesthetics - The rising popularity of fashion collections that embody the laid-back and vibrant style of the West Coast presents an opportunity for disruptive innovation, as brands can incorporate unique elements of California culture into their designs.
3. Distressed and Deconstructed Fashion - The trend of incorporating distressed, deconstructed and vintage-themed detailing in fashion collections presents an opportunity for disruptive innovation, allowing brands to create unique and unconventional designs that resonate with consumers.
Industry Implications
1. Menswear Retail - The menswear retail industry can embrace the trend of collaborative capsule collections to offer exclusive designs to their customers, creating a sense of exclusivity and driving sales.
2. Fashion E-commerce - The fashion e-commerce industry can tap into the trend of West Coast-inspired aesthetics to curate collections that capture the carefree spirit of California and appeal to a wide range of customers.
3. Denim and Casualwear - The denim and casualwear industry can leverage the trend of distressed and deconstructed fashion to create unique and edgy designs that stand out in the market and attract fashion-forward customers.
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