20% percent of North Americans own an iPod or MP3 player, with 55% of those living in urban cities using their MP3 players while they exercise. Now, imagine having your very own personal fitness coach right on your MP3 player to guide and motivate you through your workouts.
Implications - Working out is something that almost everyone wants to do, but many find that they don't have the time or motivation. Businesses that can find ways to make the task of working out a little easier for people are going to see a rise in consumers. People often don't want to workout because they don't want to be alone, so inventions such as the featured guided workouts are on the right track.