The Doritos and Mountain Dew Super Bowl Teaser Brings Two Ads Into One
Alyson Wyers — January 28, 2018 — Lifestyle
In a teaser for the upcoming Doritos and Mountain Dew Super Bowl commercial, PepsiCo released a 15 second ad pitting narrating genius Morgan Freeman and Game of Thrones' Peter Dinklage against each other. Face Off: DORITOS BLAZE vs MTN DEW ICE is a two-in-one advertisement that features products both made by parent company PepsiCo. Although the Doritos and Mountain Dew Super Bowl teaser is suggesting a show down of epic proportions between the tortilla chips and soft drink, it is clear that the two go best together (much like the two A-list actors starring in the spot).
Titillated viewers will have to wait another week until Sunday, February 4th, 2018 -- also known as the biggest night in football -- to see the whole thing go down.
Titillated viewers will have to wait another week until Sunday, February 4th, 2018 -- also known as the biggest night in football -- to see the whole thing go down.
Trend Themes
1. Super Bowl Ad Teasers - Product teasers and sneak peeks are increasingly being used by brands to create buzz ahead of the Super Bowl.
2. Cross-brand Collaborations - Companies are teaming up to create joint commercials featuring their respective products, creating unique and unexpected pairings.
3. Celebrity Endorsements - Big name celebrities are being utilized to attract attention and add star power to Super Bowl ads.
Industry Implications
1. Food and Beverage - The use of food and drink products in Super Bowl ads makes this an important industry during the event.
2. Advertising and Marketing - Creating and promoting Super Bowl ads has become a major industry for advertising and marketing agencies.
3. Entertainment - The use of celebrities and popular films/TV shows in Super Bowl ads creates opportunities for the entertainment industry to participate in the event.
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