In a teaser for the upcoming Doritos and Mountain Dew Super Bowl commercial, PepsiCo released a 15 second ad pitting narrating genius Morgan Freeman and Game of Thrones' Peter Dinklage against each other. Face Off: DORITOS BLAZE vs MTN DEW ICE is a two-in-one advertisement that features products both made by parent company PepsiCo. Although the Doritos and Mountain Dew Super Bowl teaser is suggesting a show down of epic proportions between the tortilla chips and soft drink, it is clear that the two go best together (much like the two A-list actors starring in the spot).
Titillated viewers will have to wait another week until Sunday, February 4th, 2018 -- also known as the biggest night in football -- to see the whole thing go down.
Key Themes Behind This Trend
- Super Bowl Ad Teasers
- Product teasers and sneak peeks are increasingly being used by brands to create buzz ahead of the Super Bowl.
- Cross-brand Collaborations
- Companies are teaming up to create joint commercials featuring their respective products, creating unique and unexpected pairings.
- Celebrity Endorsements
- Big name celebrities are being utilized to attract attention and add star power to Super Bowl ads.
Where This Applies
- Food and Beverage
- The use of food and drink products in Super Bowl ads makes this an important industry during the event.
- Advertising and Marketing
- Creating and promoting Super Bowl ads has become a major industry for advertising and marketing agencies.
- Entertainment
- The use of celebrities and popular films/TV shows in Super Bowl ads creates opportunities for the entertainment industry to participate in the event.
