Endura has launched a high-performance mountain bike helmet that is designed to be able to achieve the holy grain of mountain biking helmet performance in that it is lightweight and well-vented for the sake of comfort, but also features intelligent design that aims to protect your brain from impacts upon suffering a fall.
The 'MT500' mountain bike helmet is equipped with a 'Koroyd' core that promises reliable impact absorption, with the 3D-designed Koroyd material offering energy absorption without adding undue amounts of weight. The helmet is also equipped with the proprietary 'MIPS Brain Protection System,' which works in order to mitigate rotating impacts that are often conveyed to the brain.
Elsewhere, avid mountain bikers can achieve peace of mind in the long-term use of the helmet thanks to Endura's helmet crash replacement program.
Image Credit: Endura
What's Driving This Trend
- Lightweight Mountain Bike Helmets
- Companies can develop mountain bike helmets that are lightweight and well-vented yet feature intelligent design that protects the user's brain from fall impacts.
- Koroyd Core Impact Absorption
- Companies can explore using Koroyd material for helmets as it offers reliable impact absorption without adding undue amounts of weight.
- MIPS Brain Protection System
- More companies can integrate the MIPS Brain Protection System in their helmets to mitigate rotating impacts that can harm the brain.
Who This Affects Most
- Sports Equipment Manufacturing
- Companies in the sports equipment manufacturing industry can create lightweight and ventilated helmets that incorporate advanced protective features.
- Outdoor Recreation
- The outdoor recreation industry can benefit from the development of more lightweight and protective mountain biking helmets to enhance the safety of enthusiasts.
- Insurance
- The insurance industry can offer programs similar to Endura's helmet crash replacement program, which provides peace of mind for customers who use their helmets long-term.
