Vitality Air is a lifestyle brand that packages fresh oxygen and mountain air sourced from Lake Louise and Banff in Alberta to sell to consumers living in heavily polluted regions, such as China. The idea is to deliver pure and uncontaminated air to citizens living in spaces where the air quality is poor or dangerously low.
Air quality is an issue many cities are struggling to overcome as cities become more and more populated, causing increasing amounts of pollution. Vitality Air offers consumers living in such areas the chance to experience fresh air from the mountains in an aerosol form. The uncontaminated air can be sprayed and inhaled as an unconventional lifestyle or health product.
Currently the product sells for $13.63 USD and the brand is in-demand for over 4,000 bottles.
Why This Trend Is Growing
- Fresh Air Solutions
- The trend of packaging and selling fresh air to consumers living in heavily polluted regions presents disruptive innovation opportunities in the health and wellness industry.
- Air Quality Enhancement
- The trend of offering uncontaminated air in aerosol form as a lifestyle or health product creates disruptive innovation opportunities in the air purification industry.
- Pollution Mitigation
- The trend of addressing air pollution by providing pure mountain air to citizens living in highly polluted areas provides disruptive innovation opportunities in the environmental sustainability industry.
Industries Being Reshaped
- Health and Wellness
- The health and wellness industry can capitalize on selling fresh air as a premium product to improve people's well-being in polluted environments.
- Air Purification
- The air purification industry can explore the potential of delivering uncontaminated air in aerosol form as a new solution for improving indoor air quality.
- Environmental Sustainability
- The environmental sustainability industry can embrace the opportunity to mitigate pollution by providing citizens with access to clean and unpolluted air from natural sources.
