Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Orange's Motorola DEXT Friend-O-Meter Campaign is the True Test

Consider yourself a social media hot shot? Now you have a chance to prove it with Orange’s Motorola DEXT Friend-O-Meter campaign. To build hype surrounding the launch of the Motorola DEXT, a smart social phone, Orange has create a socially integrated campaign with Fallon and Unit 9 called the Friend-o-Meter app.

The Motorola DEXT Friend-O-Meter campaign basically tests social media buffs on their knowledge of the social networks they are part of. Integrating Twitter, Facebook, and MySpace, the Friend-O-Meter app quizzes you on your friends, their statuses, groups, likes, etc—and then publishes your results on your favorite social network.