FEW Spirits is releasing a new limited edition ‘Motor Oil Whiskey’ that celebrates a partnership between Paul Hletko and the Black Rebel Motorcycle Club. The whiskey was inspired by a humorous idea by Robert Levon Been to create a “painful” whiskey that was extremely bitter. Paul Hletko advised that this was illegal, suggesting instead that the pair spend time learning how to brew whiskey.
The FEW Spirits ‘Motor Oil Whiskey’ is a blend of whiskeys from three different barrels, including a rum barrel, a vermouth barrel, and a wheat whiskey that is smoked with mesquite. The whiskey will be produced in limited quantities, with only 1,800 bottles being produced. The FEW Spirits ‘Motor Oil Whiskey’ will be sold direct-to-consumer on the brand’s website.
Image Credit: FEW Spirits
What Makes This Trend Stand Out
- Limited Edition Spirits
- Creating limited edition spirits with unique flavor profiles can increase buzz and demand for the brand.
- Collaboration Marketing
- Partnering with non-competing businesses can create unique and interesting products that appeal to a wider audience.
- Barrel Aging Blends
- Experimenting with different types of barrels, woods and flavors can produce unique and flavorful whiskey blends.
Sectors Adopting This
- Alcohol Manufacturing
- Creating limited edition spirits can be a way to differentiate from competitors and create a buzz in the market.
- Motorcycle Culture
- Partnering with motorcycle clubs can introduce the brand to a new audience and create a unique brand image.
- E-commerce
- Selling spirits direct-to-consumer on the brand's website can increase profits and create a more streamlined sales process.
