The Up + Down Programme is a fitness incentive that offers discounts on new sportswear as a consumer's body shape changes.
The incentive comes from athletic clothing brand RYU in an effort to acknowledge the effects that training will have on an athlete’s build – either through muscle gain or weight loss. Consumers who join RYU's Athlete Member Programme are able to make use of the Up + Down Programme and trade in their old workout clothes at one of RYU’s stores in exchange for a 50% discount on new gear. This serves as an additional motivation and encourages costumers to achieve their goals.
This initiative also serves a philanthropic purpose, as the old clothes are donated to charitable organizations so that others may benefit.
Why This Trend Is Growing
- Body-positive Fitness
- Opportunity for fitness brands to create inclusive campaigns and products that reflect the diverse body shapes and sizes of their customers.
- Sustainability in Sportswear
- Opportunity for sportswear brands to create eco-friendly products and initiatives, such as donation programs and recycling initiatives.
- Athlete Membership Programs
- Opportunity for brands to create membership programs that offer perks and incentives to their most loyal and active customers.
Industries Being Reshaped
- Athletic Clothing
- Athletic clothing brands can explore innovative initiatives that encourage fitness and motivate customers to reach their goals.
- Fitness Centers
- Fitness centers can partner with athletic clothing brands to offer discounts on sportswear, incentivizing members to achieve their fitness goals.
- Charities
- Charities can benefit from donation programs like the Up + Down Programme, providing clothing to individuals in need while promoting sustainability.
