This Incentive Encourages People to Save Money By Getting Fit
Pedro Gaspar Fernandes — April 13, 2017 — Social Good
References: lsnglobal
The Up + Down Programme is a fitness incentive that offers discounts on new sportswear as a consumer's body shape changes.
The incentive comes from athletic clothing brand RYU in an effort to acknowledge the effects that training will have on an athlete’s build – either through muscle gain or weight loss. Consumers who join RYU's Athlete Member Programme are able to make use of the Up + Down Programme and trade in their old workout clothes at one of RYU’s stores in exchange for a 50% discount on new gear. This serves as an additional motivation and encourages costumers to achieve their goals.
This initiative also serves a philanthropic purpose, as the old clothes are donated to charitable organizations so that others may benefit.
The incentive comes from athletic clothing brand RYU in an effort to acknowledge the effects that training will have on an athlete’s build – either through muscle gain or weight loss. Consumers who join RYU's Athlete Member Programme are able to make use of the Up + Down Programme and trade in their old workout clothes at one of RYU’s stores in exchange for a 50% discount on new gear. This serves as an additional motivation and encourages costumers to achieve their goals.
This initiative also serves a philanthropic purpose, as the old clothes are donated to charitable organizations so that others may benefit.
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