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Branded Mother's Day Recipes

Diageo's Mother's Day Recipes Include Artisan Bread and Affogato

— May 7, 2020 — Lifestyle
These Diageo Mother’s Day recipes and cocktails were released by the alcohol brand in celebration of the upcoming holiday. As a result of ongoing social distancing efforts during the COVID-19 pandemic, many will be spending time with their loved ones virtually this Mother's Day, making these DIY, at-home recipes all the more inspiring.

In addition to spotlighting its Guinness Bread recipe -- infused with the iconic Guinness beer -- Diageo also offers a decadent dessert option with its Bailey’s Affogato that boasts Bailey's Original Irish Cream, espresso and rich vanilla ice cream.

For cocktail fans, the spirits brand unveils a CÎROC Peach Bellini recipe -- a simple blend of refreshing CÎROC Peach vodka with chilled Champagne that is served in a champagne flute for those looking to make Mother's Day brunch extra special this year.


Image Credit: Diageo
Trend Themes
1. Virtual Celebrations - Opportunity for businesses to provide DIY, at-home recipes and cocktails to enhance virtual celebrations during special occasions.
2. Infused Recipes - Innovative ways for brands to incorporate their products into recipes, such as Guinness-infused bread, creating unique flavor experiences.
3. Specialty Cocktails - Increasing demand for creative cocktail recipes, like CÎROC Peach Bellini, that can be prepared at home to elevate festive occasions.
Industry Implications
1. Alcoholic Beverages - Opportunity for alcohol brands to provide exclusive recipes that showcase their products and encourage at-home mixology.
2. Food and Beverage - Food and beverage industry can create partnerships with alcohol brands to offer unique recipes that combine their products for a delightful dining experience.
3. Virtual Events - Companies specializing in virtual events can collaborate with alcohol brands to enhance their online celebrations with customized recipes and cocktails.
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