Jeremy Scott presented his first menswear collection for Italian fashion label Moschino during London Collections: Men fashion week. The daring designer injected Moschino with a dose of his signature prints that featured the fashion house's block letter logo along with a mash-up of various pop culture iconography.
Whether highlighting iconic happy face imagery or American flag motifs, this runway presentation follows in the footsteps of Jeremy Scott's Fall 2014 ready-to-wear line for women. Instead of focusing on graphic fast food imagery, the designer opts for soda inspired logos and pattern-clashing prints in his latest showing for the luxe label.
Moschino's Spring/Summer 2015 presentation defies convention and sets a vibrant tone for summer. The runway show rejects tradition and encourages self expression and individuality.