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Leg-Baring Campaigns

The Morphy Richards Epilators Ads Are Femininely Empowered

— May 30, 2011 — Marketing
The Morphy Richards Epilators ad campaign shows just how effective and desirable epilators are. An electrical device that removes hair, it is like waxing with the convenience of shaving.

Conceived by India-based ad agency Contract Advertising, the Morphy Richards Epilators ad campaign is cute, clever, colorful and creative. Although I would suggest that one doesn't ruin a stunning sari in the need to show off one's smooth and sexy gams, I completely understand the urge.

What I especially like about the Morphy Richards Epilators ad campaign is that it really shows off empowered women who are not afraid of their sexuality and femininity.

Simple and direct, the Morphy Richards Epilators ad campaign was art directed by Juju Basu and Avinash Parab. It was photographed by Amol Jadhav.
Trend Themes
1. Body Hair Removal Tools - The popularity of the Morphy Richards Epilators campaign suggests increasing demand for efficient and effective body hair removal tools among consumers.
2. Empowering Ads for Women - The success of the Morphy Richards Epilators campaign shows the potential for other brands to create empowering advertisements that promote confidence and femininity among women.
3. Convenience of Shaving and Waxing - The Morphy Richards Epilators campaign highlights the disruptive innovation opportunity for combining the convenience of shaving with the effectiveness of waxing in hair removal tools.
Industry Implications
1. Personal Grooming Products - The Morphy Richards Epilators campaign demonstrates the potential for growth and innovation within the personal grooming products industry, particularly for products targeted towards women.
2. Advertising and Marketing - The success of the Morphy Richards Epilators campaign suggests a demand for innovative and empowering marketing strategies for products targeting women.
3. Electrical Appliances - The Morphy Richards Epilators campaign presents an opportunity for the electrical appliances industry to capitalize on the convenience and effectiveness of body hair removal tools.
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