Print-Loving Urban Fashion

The Morena Rosa Fall 2013 Campaign Stars an Edgy Isabeli Fontana

The Morena Rosa Fall 2013 ad campaign shows off the glamorous edgy pieces available for the cooler season. Made for bombshells who like to make a statement, the line is chockfull of bold patterns that will add a dynamic touch to any existing wardrobe.

Shot outdoors during dusk in an urban setting, the Morena Rosa Fall 2013 ad campaign stars model Isabeli Fontana. The brunette beauty is a perfect fit for the Brazilian label, hence the previous campaigns. Strutting down the street in everything from fur and lace to animal prints and studded detailing, she owns the outfits as though she were born to wear them. Of course, a woman does not need to have Fontana's legs to do the Morena Rosa Fall 2013 line justice.

Glamourous Edgy Pieces
Opportunity for designers to create bold patterns and dynamic pieces that make a statement.
Urban Outdoor Fashion
Opportunity for fashion brands to focus on creating stylish outfits suitable for urban settings.
Animal Prints and Studs
Opportunity for retailers to capitalize on the trend of incorporating animal prints and studded detailing into fashion collections.

Industries Being Reshaped

Fashion Design
Opportunity for fashion designers to create innovative and eye-catching designs for the cooler seasons.
Fashion Retail
Opportunity for retail businesses to offer a wide range of urban fashion options to cater to the demand.
Fashion Modeling
Opportunity for fashion models to showcase their versatility and ability to own glamorous and edgy outfits.
SCORE
5.8 out of 10
GENDER
10% Men90% Women
MARKETTop markets: South America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 90%
Activity 75%
Freshness 8%

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