Shopping for groceries can pose quite the challenge. Companies are constantly playing around with their packaging, trying new color combinations and designs. Every one wants to produce the most appealing product, and in such a competitive world, it's tough to find something that stays consistent.
Marti Guixe took it a step further. Instead of just re-designing product packaging, the company one-upped his competitors by creating entirely new food forms.
Same Look, New Taste.
Implications - Thanks to the advent of social media and excessive sharing of intimate details and personal belongings online, there has been an increased premium placed on conventional products that feature a radical or avant-garde design. By combining newfound consumer desire for originality with standard functionality, the company shows a commitment to cutting-edge product development.
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