Monster Energy Partners with Apex Legends for a New Can Series
Monster Energy is reuniting with EA and Respawn Entertainment to produce more limited-edition Apex Legends-themed cans. Octane, Pathfinder, and Lifeline, the heroes from Apex Legends, have been added to the new versions of ‘Monster Original Green,’ ‘Monster Lo-Carb,’ and ‘Monster Zero Ultra.’ There will be 16 and 24-oz. versions of the limited-edition Monster Energy Apex Legends cans available.
Customers who buy these limited-edition Apex Legends Monster cans can also access exclusive in-game features and other perks. These benefits include two ‘Tracker Sets,’ a number of Battle Pass levels, and a special rare skin for Pathfinder. The rarest item in the collaboration, a limited-release Pathfinder skin, is unlocked with the very first purchase of an Apex Legends Monster can.
Image Credit: Monster Energy
Customers who buy these limited-edition Apex Legends Monster cans can also access exclusive in-game features and other perks. These benefits include two ‘Tracker Sets,’ a number of Battle Pass levels, and a special rare skin for Pathfinder. The rarest item in the collaboration, a limited-release Pathfinder skin, is unlocked with the very first purchase of an Apex Legends Monster can.
Image Credit: Monster Energy
Trend Themes
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Game-themed Canned Beverages — There is an opportunity for beverage companies to partner with popular video game franchises to create limited-edition canned beverages that come with in-game perks and exclusive content for customers.
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Gamification of In-store Promotions — Brands can create in-store promotions that are gamified, such as creating a scavenger hunt or offering in-game rewards through QR codes, to engage customers and drive sales.
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Crossover Marketing Campaigns — There is a potential for collaboration between different industries, such as the partnership between Monster Energy and Apex Legends, to create crossover marketing campaigns that tap into each other's audiences.
Industry Implications
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Beverage — Beverage companies can leverage the popularity of video game franchises to create limited-edition cans that tap into a new customer base and increase sales.
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Gaming — Video game companies can partner with beverage companies to offer exclusive in-game perks and content to customers who purchase limited-edition game-themed canned beverages.
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Retail — Retailers can leverage gamification tactics in their in-store promotions to engage customers and create a unique and memorable shopping experience.
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