Monochromatic Patterned Menswear

Monitaly Introduces Its SS19 Collection Full of Loose Fits

Yuki Matsuda introduces the latest collection for fashion label Monitaly -- the range is created for the Spring/Summer 2019 season. Overall, the seasonal capsule highlight loose fits in preparation for the warmer weather, without disrupting the monochromatic color palette that the label is often recognized for.

The black and white styles are informed through distinct patterning and contrasted with some bright hits of color including orange, yellow, red, and blue. Some of the pieces include the long overcoats that come with matching trousers in the color options of white, light autumn brown, or black. Additional standout pieces include a zip-neck pullover sweater that is accented with orange militaristic camouflage details and the patchwork long coat with stripes.

Loose Fits
Design clothing with relaxed, comfortable silhouettes and increase production and marketing of such clothing.
Monochromatic Patterns
Incorporate monochromatic patterns into various aspects of fashion such as accessories and footwear.
Bright Accents
Experiment with bright pops of color on clothing and accessories to add vibrancy to monochromatic outfits.

Industries Being Reshaped

Fashion
Develop new collections/capsules using the trends above.
Textile Manufacturing
Produce more versatile and breathable fabrics for the warmer seasons.
Retail
Market the trendy clothing options to customers interested in fashionable, comfortable clothing.
SCORE
2.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 59%
Activity 7%
Freshness 8%

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