Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,592 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,592 cutting edge ideas.

Department Brand Crafting Lines

Target Launched First Crafting Label, Mondo Llama

— March 15, 2021 — Business
Retail giant Target is expanding its private-label line-up with the introduction of Mondo Llama, a new crafting line that boasts almost 400 arts and craft products, including paint sets, canvases, and drawing kits.

Priced at affordable price points, the new label will appeal to parents looking for accessible at-home activities for children, especially at a time when many of them are spending time indoors. These activities boast easy-to-follow instructions that can be completed in a short period of time with limited clean up.

"After extensive guest research, we co-created a new brand with our guests that meets their arts and crafting needs at an incredible value," Target's senior vice president and chief design officer Julie Guggemos said in a statement. "It's the perfect addition to our portfolio of owned brands."

The Mondo Llama line is now available to purchase at Target's stores, as well as through its website and the brand's same-day fulfillment services.

Image Credit: Target
Trend Themes
1. Private-label Crafting Lines - The expanding private-label crafting line offerings from big box retailers such as Target present opportunities for smaller retailers to create their own private-label crafting lines and compete in the market.
2. Accessible At-home Activities for Children - As children continue to spend more time at home, there is a growing demand for affordable and easy-to-follow crafting projects that can be completed with limited clean up.
3. Co-creating with Customers - Using customer research to develop a product line, such as Target's Mondo Llama, can lead to more successful and valuable product offerings.
Industry Implications
1. Retail - The crafting market within the retail industry is growing, especially in the private-label space, offering great opportunities for retailers to take advantage of.
2. Arts and Crafts - The introduction of a new and affordable line with a wide range of crafting projects presents opportunities for growth and innovation in the arts and crafts industry.
3. E-commerce - As the pandemic is boosting online shopping, the availability of craft products and the ease of purchase through e-commerce present opportunities for retailers to reach a wider audience and increase their sales.
5.8
Score
Popularity
Activity
Freshness