Luxury outerwear label Moncler Genius works alongside 8 talented designers to craft its newest project. The initiative leverages the talents of a number of designers, such as Craig Green, Simone Rocha, Hiroshi Fujiwara, and Pierpaolo Piccolo. The plethora of design aesthetics allows the fashion label to cultivate a range of various styles. With this, the Moncler Genius project curates a shared theme of "oneness."
The dynamic range creates an outerwear collection that "mirrors the uniqueness of the consumer." Tapping into the individual perspectives of each designer, Hiroshi Fujiwara incorporates embroidery from his fragment designs. Pierpaolo Piccoli delivers clear shapes, Simone Rocha offers floral ornamentation. Craig Green experiments with proportions and delivers sculptural silhouettes. The full Moncler Genius collection will make its public debut at Milan Fashion Week on February 20.
Image Credit: Moncler
What's Driving This Trend
- Collaborative Designer Projects
- Collaborating with major fashion designers could help companies create exciting and unusual clothing collections.
- Multi-styling Approach
- Designing clothes that reflect different styles and aesthetics, like Moncler's multi-designer series, could create unique personalized fashion experiences.
- Customized Outerwear
- Investing in technologies that allow personalized design touches, such as embroidery and ornamentation, on comfortable and stylish outerwear could push customer engagement and satisfaction up.
Who This Affects Most
- Fashion Design and Manufacturing
- By working with multiple designers as Moncler did, fashion houses could brainstorm innovative ideas and showcase unique styles to attract customers.
- Retail and E-commerce
- Retailers could create a more personalized shopping experience if they invest in unique, customizable clothing items, such as Moncler's new collection, allowing customers to add personal touches to their outerwear.
- Textile and Material Science
- Research and development into more comfortable and innovative materials that can be used in outerwear, to create unique and fashionable clothing pieces, could be the potential next step for textile scientists.
